Most contractors run ads before they've built the foundation — and wonder why the leads don't stick. This checklist covers the 7 digital basics every local contractor needs working before a single ad dollar makes sense. Free. 5 minutes to read. Could save you thousands in wasted ad spend.
If you're a contractor running Google or Facebook ads — or thinking about it — there's one question worth asking first:
What happens when that lead actually calls?
If the answer is "I answer when I can," "I call them back when I get off the roof," or "my wife handles it" — you don't have an ad problem. You have a foundation problem.
Ads bring leads. The foundation converts them.
Before I built a working system, I spent money on ads that went nowhere. Not because the ads were bad. Because the foundation wasn't there — no response after hours, no follow-up, no online presence worth trusting. Once the foundation was solid, the same ad spend produced real jobs.
This checklist is what I wish someone had handed me first. It's what I run through with every contractor before we talk about marketing budgets.
Each item is something you can evaluate and start fixing this week — no agency, no big budget required.
Get the free 7-point checklist and know exactly where to start before you spend a dollar on ads.
Get the Free Checklist →