First Call System · for hvac contractors and heating and cooling companies

HVAC lead follow-up and CRM, built for you

When a homeowner's AC quits in July or the furnace won't light in January, they reach out to whoever they can find first. First Call System gives your HVAC business a website chat that delivers messages to your CRM inbox and mobile app, an online booking page, a “Request a free estimate” form, instant email replies and email follow-ups, all inside your own CRM. We build it within 48 hours of your completed intake.

Plans from $197/month · No setup fee · 3-month minimum, then month-to-month

Typical HVAC leads

Where HVAC leads usually slip, and what First Call System does

Examples only. Every lead lands in your own CRM, and you decide how to follow up.

No cooling on a hot evening

A homeowner opens your website chat after hours: the AC is blowing warm air. Their message and contact details land in your CRM inbox and mobile app, saved as a lead, ready for your callback in the morning.

Tune-up and maintenance bookings

A customer wants a seasonal tune-up. They pick a time on your booking page, which only offers slots inside the hours from your intake, and get an email reminder before the appointment.

System replacement quotes

A replacement quote is a big decision, and quotes sit. The 3-touch estimate follow-up emails go out for you, so a quote you've sent doesn't quietly go cold.

Set up for your trade

Your intake tailors the system to your HVAC business

On the intake you tell us your services (for example repair, maintenance, installs and replacements), whether you work residential or commercial, your typical job value, your hours and whether you offer emergency or after-hours service. That sets your booking hours, the wording of your instant email replies and what shows on your digital card.

What we build for you, on every plan

  • Your own GoHighLevel CRM with a 9-stage lead pipeline, booking calendar and your login
  • Website chat that delivers visitor messages to your CRM inbox and mobile app, 24/7
  • Online booking page set to your hours, plus a “Request a free estimate” form
  • Instant email reply and an email lead alert for every new estimate-form and booking lead
  • Email appointment reminders and 3-touch estimate follow-up
  • Automatic Google review requests by email when you mark a job done (once your review link is added)
  • Digital card kit: tap-to-save card on your own link, email signature and quick-start guide
  • 24/7 automated AI support (FCS Support) and a monthly email report

Pro adds an optional AI after-hours line: a new local number answered by an AI voice assistant that emails you each caller’s details. 500 AI call minutes per billing period; at 500 minutes, calls go to voicemail in your CRM until your billing date. Your main business number isn’t changed or forwarded.

Simple pricing

One flat monthly price. No setup fee.

The same two plans for every HVAC business, both fully built for you. Compare plans in full.

Core

Capture and follow up on every lead, even when you can't pick up. Fully built for you.

$197/month

No setup fee · Billed monthly · 3-month minimum

  • Automatic Google review requests: an email asking for a review goes out when you mark a job done, using your own Google review link
  • Your own GoHighLevel CRM, personalized from your intake: 9-stage lead pipeline, booking calendar and your login
  • Website chat that delivers visitor messages to your CRM inbox and mobile app, 24/7
  • Online booking page set to your hours
  • “Request a free estimate” lead form
  • Instant email reply to every new estimate-form and booking lead
  • Lead alerts to you by email for estimate-form and booking leads
  • Manage leads, chats and your calendar from your phone with the free LeadConnector app (iPhone and Android), set up with your login
  • Email appointment reminders and 3-touch estimate follow-up
  • Digital card kit: tap-to-save card on your own link, email signature and quick-start guide
  • 24/7 automated AI support (FCS Support)
  • Monthly email report
Get Core — $197/mo

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Pro

After-hours calls answered, and each caller’s details emailed to you.

$297/month

No setup fee · Billed monthly · 3-month minimum

  • Everything in Core
  • AI answers your after-hours calls and emails you each caller’s details
  • Your own local number (quick ID check, number fee covered)
  • 500 AI call minutes/month included
  • Need more? Add 250 minutes for $75
  • Texting included, starting once A2P registration clears

Terms and conditions apply.

Get Pro — $297/mo

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No call forwarding needed. Your business phone number stays exactly as it is.

30-Day Fully Functional or Your Money Back Guarantee. Conditions in our Terms. It covers whether the system works, not how many leads or jobs you get.

Straight answers

HVAC questions

More answers in the full FAQ.

Does First Call System answer my HVAC company's phone?

Not your main line. Core doesn't answer phone calls; it captures website chats, booking requests and estimate forms. Pro adds an optional AI after-hours line: a separate, new local number answered by an AI voice assistant that takes the caller's name, number, address and what they need, then emails you a summary. Your main business number isn't changed or forwarded.

Is this an HVAC CRM?

Yes. Every plan includes your own GoHighLevel CRM with a 9-stage lead pipeline, a booking calendar and your own login, personalized from your intake. Website chats, bookings and estimate requests land in it automatically, and you can manage leads from your phone with the free LeadConnector app.

Can customers book a maintenance visit online?

Yes. You get an online booking page set to the weekly hours from your intake. Booked appointments land on your CRM calendar and get an email reminder. If you only want estimate requests, you can choose that on the intake.

How much does First Call System cost?

Core is $197 a month and Pro is $297 a month, with no setup fee. Both have a 3-month minimum, then month to month. Pro adds an optional AI after-hours line with 500 AI call minutes per billing period. At 500 minutes, calls go to voicemail in your CRM until your billing date, then the AI line turns back on automatically, and there are no overage charges for minutes.

Is there a guarantee?

Yes: the 30-Day Fully Functional or Your Money Back Guarantee. If an item in your plan isn't working as described and it still isn't working 5 business days after you report it, you get a full refund of everything you've paid if you reported it within 30 days of checkout. Escalated issues will be reviewed within 48 hours. Conditions are in our Terms. The guarantee covers whether the system works, not how many leads or jobs you get.

Other trades: Plumbing · Roofing · Landscaping & lawn care · Electrical · Restoration · Flooring · General contracting · Painting · Drywall