Pricing

Every price, in one place

Published in full, before you check out. No sales call, no quote to wait for.

First Call System pricing First Impressions Card pricing Which one do I need?

Which one do I need?

Two products, two different jobs

Compare First Call System and First Impressions Card
Feature	First Call System	First Impressions Card
Built for	Home-service contractors in 10 trades who quote or book jobs	Any kind of business
What it does	Captures leads from your website chat, booking page and estimate form, replies instantly by email to estimate and booking requests, follows up on estimates, and saves each lead in your own CRM	Gives customers a digital card to call, text, save and share you in one tap, with a QR code and a branded link preview
Includes a digital card	Yes, with Motion free	It is the card
Website chat, booking, estimate form	Included	Available with the First Call System
AI phone line	Pro	Available with First Call System Pro
Built	Within 48 hours of your completed intake	Automatically from your order form
Price	Core $197/mo · Pro $297/mo · no setup fee	$9.99/mo + $20 setup · or $19.99/mo with Motion, $0 setup
Term	3-month minimum, then month-to-month	Billed monthly. Cancel anytime.
Guarantee	30-Day Fully Functional or Your Money Back
Start here	Explore First Call System	Get your card

Contractor and only need a card for now? Start with the First Impressions Card. When you want leads captured and followed up for you, the First Call System includes a card with Motion free.

First Call System · for home-service contractors

One flat monthly price. No setup fee.

Core $197/mo: capture, reply and follow up while you work. Pro $297/mo: everything in Core, plus an AI phone line answered at any hour.

No setup fee · Billed monthly · 3-month minimum, then month-to-month · Cancel with 30 days’ notice

Core

Capture, reply and follow up while you work. Fully built for you.

$197/month

No setup fee · Billed monthly · 3-month minimum

Your own GoHighLevel CRM, personalized from your intake: 9-stage pipeline, booking calendar and your login
Website chat that delivers visitor messages to your CRM inbox and mobile app, 24/7
Online booking page set to your hours
“Request a free estimate” lead form
Instant email reply to every new estimate-form and booking lead
Lead alerts by email for estimate-form and booking leads
Email appointment reminders and 3-touch estimate follow-up
Automatic Google review requests by email when you mark a job done
LeadConnector mobile app, set up with your login
Digital business card, tap-to-save contact link and email signature kit
24/7 automated AI support (FCS Support)
Monthly email report

Get Core — $197/mo

Secure checkout by Stripe

Adds the AI phone line

Pro

Everything in Core, plus calls answered by AI at any hour.

$297/month

No setup fee · Billed monthly · 3-month minimum

Everything in Core
AI phone line: a new local number answered by an AI voice assistant at any hour, business hours included. Each caller’s details are emailed to you. During business hours it can forward or transfer calls to you.
Your own local number: a quick one-time ID check, and AES covers the number’s monthly fee
500 AI call minutes per month included. Need more? Add 250 minutes for $75.
Texting on your AI number, starting once A2P registration (the carrier texting registration) clears: 500 texts per month included, then $0.07 each
Your main business number stays exactly as it is. Forwarding to the AI line is optional.

Get Pro — $297/mo

Secure checkout by Stripe

Terms and conditions apply.

30-Day Fully Functional or Your Money Back Guarantee · How it works

Optional extras

Website Page: $29/mo, free setup, 3-month minimum. A one-page site with your estimate form, booking and chat built in.
More AI call minutes (Pro): 250 minutes for $75, only when you choose to add them. Calls never trigger automatic minute charges.
Texts beyond 500 (Pro): $0.07 each, billed with your monthly invoice. Outgoing texts pause at 750 per billing period.

See everything in each plan

First Impressions Card · for any business

Simple monthly pricing

Static Card $9.99/mo + $20 one-time setup · Card + Motion $19.99/mo, $0 setup

Billed monthly. Cancel anytime. A setup fee waived with Motion is never charged later.

Static Card

Your card with a still logo and tagline, QR code and link preview.

$9.99/month

$9.99/mo + $20 one-time setup (static card) · Billed monthly

Still logo and tagline header
QR code and save-to-contacts file
Link share preview for texts and email
Call, text, website, booking-page, reviews and social buttons
Works with no app

Choose Static Card — $9.99/mo

Changes: 3 free change rounds with every card, then $5 per extra round. First Call System customers: the Motion Upgrade is free.

Get your card

Before you buy anywhere

Six questions worth asking

Is there a setup fee?

First Call System: no. Your monthly plan covers the full build. First Impressions Card: $20 for the Static Card, $0 with Motion.

Can I see the price without a sales call?

Yes. Every price is published on this page, and checkout shows your price before you pay.

How long is the commitment?

First Call System has a 3-month minimum, then it’s month to month. It’s shown at checkout, before you pay. The First Impressions Card is month to month from day one.

Who sets it up?

We do. You fill out one form, and the system or card is built from your answers.

Whose account is it?

First Call System is built in your own GoHighLevel account with your own login. You can export your contacts at any time.

What happens if it doesn’t work?

First Call System is covered by our 30-Day Fully Functional or Your Money Back Guarantee. And to be straight with you: no software can guarantee leads, jobs or revenue. We guarantee the system works.

Still deciding?

Ask Apex, our AI concierge, any time. Apex can compare plans and help you pick.

Send us a message